Flipkart's Aggressive Expansion Reshapes India's Quick Commerce Landscape

India's quick commerce sector is entering a critical consolidation phase as Walmart-backed Flipkart aggressively expands its dark store network beyond major cities, intensifying competition against established rivals like Blinkit. The mounting pressure from well-capitalized incumbents is forcing smaller startups to reassess their profitability strategies, signaling a shift from growth-at-all-costs to sustainable business models in one of Asia's fastest-growing e-commerce segments.