한국게임이용자협회, “소통이 곧 흥행”... 해외 게임사 '불통 운영' 개선 촉구

Active player communication emerges as a critical success factor in the Korean gaming market, with leading titles achieving record sales and engagement through transparency and developer responsiveness. Conversely, foreign game companies operating in Korea frequently deploy opaque monetization practices and inadequate customer service, creating consumer protection gaps that current regulations fail to address. This growing disparity underscores both a competitive advantage for communication-focused operators and an urgent regulatory gap for protecting domestic gamers.