폴스타4, 1분기 누적 판매 952대...수입 전기차 시장 주목

Polestar 4's Q1 sales success reveals a fundamental shift in premium EV buying behavior: consumers now prioritize post-purchase ownership experience (charging, service, brand engagement) over purchase incentives. This signals that premium EV competition is moving beyond product specs to comprehensive service ecosystems. Polestar's strategy of bundling products with charging infrastructure, apps, and loyalty programs exemplifies how brands will differentiate in this maturing market.