파이온의 경고…마케터는 AI 맥락 조율 '감독'[커머스마케팅 대전]

The role of marketers is fundamentally shifting in the AI era from tool users to strategic curators who orchestrate AI-generated content according to brand context and guidelines. As SaaS platforms like V.CAT and Crigen automate content creation, marketers' core value moves from execution to contextual understanding and high-level curation. This transformation requires marketers to become 'directors' who validate, refine, and align AI outputs with brand strategy rather than simply creating content themselves.