코웨이, 비렉스·해외법인 쌍끌이…1분기 실적 '역대 최대'

Coway achieved record quarterly earnings driven by BEREX bed's 30% sales surge and strong international growth, signaling how a premium product innovation can disrupt entrenched markets. The company's capture of the domestic bed market leadership—dethroning 60-year incumbents in just three years—demonstrates that geographic diversification combined with differentiated products can offset domestic market saturation and drive profitable growth.