[증권사 불장의 역설]④ NH證, 구조 전환에도 거래대금 영향 여전

NH Securities interprets increased trading volume as a structural shift in the financial industry rather than a temporary cycle, pursuing revenue diversification through Investment Banking and Wealth Management. However, the company's earnings still heavily depend on trading volumes and market conditions, revealing the structural limitations in securities firms' attempts to reduce transaction-dependent revenue models. The case exemplifies the gap between long-term strategic transformation goals and current short-term market reliance.