[신한카드 리부트]① 1등DNA 부활…선제 비용 관리, 실적 개선으로

Shinhan Card's disciplined approach to cost management and asset quality improvements reflects a strategic shift toward building long-term financial resilience over short-term profit maximization. By reducing loan loss provisions 18% year-over-year and improving NPL ratios while maintaining the industry's largest customer base, the company is positioning itself as a shock-resistant market leader. This foundation of financial strength will enable aggressive growth when economic conditions stabilize.