스마트폰 판매점 종사자 등록제 시행…'책임 판매' 기대 속 행정 부담 우려도

South Korea's telecom distribution worker registration system enhances market transparency and consumer protection by making seller information public, directly addressing concerns about fraudulent retail practices. However, it exposes a key regulatory tension: while protecting consumers, the mandatory registration creates significant compliance burdens for small retailers with frequent staff turnover. The system's effectiveness depends on whether authorities can balance transparency requirements with practical accommodations for small businesses, as excessive red tape could disadvantage smaller players in an already competitive market.