무신사, '다시, 서울숲’ 프로젝트…성수 넘어 서울숲까지 상권 확장

Musinsa is shifting from a pure e-commerce platform to actively designing physical retail districts, reshaping Seoul Forest from a food-centric destination into an experience-focused street by curating emerging designer brands. This signals how digital platforms are expanding their influence into offline commerce infrastructure and urban space architecture. The trend reflects a fundamental evolution where platform businesses become active architects of retail ecosystems rather than passive marketplaces.