맞춤형 유골함 수요 잡았다…이도도자기, 장례사업 확장

Idodojaigi's expansion into premium funeral services marks a significant shift in end-of-life market positioning, transforming traditionally commoditized funeral products into personalized artistic pieces. This strategy reflects evolving consumer attitudes toward memorialization, where aesthetic customization and individual expression now compete with conventional funeral practices. The brand's integration of ceramics artistry with comprehensive life-cycle services establishes a new premium segment standard in the funeral industry.