대화 한마디에 장바구니로…유통업계, ‘AI 쇼핑’으로 판 바꾼다

Major South Korean retailers are partnering with global tech giants like OpenAI and Kakao to revolutionize e-commerce through conversational AI, enabling customers to complete purchases through natural dialogue rather than traditional search. This shift from keyword-based search to AI-driven contextual recommendations represents a fundamental transformation in how consumers shop, collapsing the traditional online-offline boundary into a seamless omnichannel experience. For the industry, this marks a critical inflection point where AI becomes the standard interface for retail, potentially reshaping competitive dynamics in an increasingly saturated market.