넷마블, 순익 '착시' 주의보…신작 매출보다 '비용 청구서' 먼저 왔다

Netmarble's Q1 net profit jump masks operational headwinds: asset sales (Hive stock) rather than game operations drove earnings, while marketing costs preceded new game revenue. The company's multi-platform strategy shifts focus from short-term sales peaks to long-term player retention across PC, mobile, and console platforms. Q2+ success depends on sustaining engagement across platforms and improving cost efficiency through fee optimization.