ended3월 30일· 1 sources

YouTube CEO Confident Top Creators Will Stay Put

YouTube CEO '최고의 크리에이터는 이 플랫폼을 떠나지 않을 것'

Why it matters

YouTube CEO Neal Mohan dismissed concerns about losing top creators to competing platforms like Netflix, asserting that creators view YouTube as their irreplaceable 'home.' This underscores YouTube's dominant position in the creator economy and the strength of its network effects, indicating that exclusive content deals alone cannot lure established creators away from YouTube's ecosystem.

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