X Revives Ad Business With AI-Powered Platform Rebuild

X's rebuilt AI-powered ad platform marks a strategic turning point as the company stabilizes ad revenue after years of decline under Elon Musk's ownership. By leveraging xAI's technology for advanced targeting and campaign optimization, X is positioning itself to compete with Google and Meta in an increasingly AI-driven ad market. The move reflects broader industry momentum, where AI-driven automation is lowering barriers for smaller advertisers while improving ROI across all market segments.