The Great Substack Exodus: Why Top Creators are Ditching Commissions for Control

The shift from Substack to platforms like Ghost and Beehiiv signals a maturing creator economy where power users prioritize platform control and profit margins over built-in discovery features. As Substack evolves into a social-media-like ecosystem, professional independent media companies are increasingly viewing its 10% revenue cut as an unsustainable 'tax' compared to flexible, flat-fee alternatives.