12 Users Reached Our Login Screen. 0 Signed Up. Here's What We Found.

A startup tracked its full signup funnel and discovered that of 12 users who reached the login screen, zero completed registration. By adding granular auth-flow analytics, switching from Telegram Login to email magic links as the primary auth method, and triggering the sign-up CTA after 1 demo message instead of 2, they addressed the key drop-off points. They now have live instrumentation to measure friction for the next cohort against a March 25 milestone of 10 returning users.