Going App-Free: How cadou.me Won Wishlist Users

cadou.me challenges the universal assumption that every service requires a mobile app, instead proving that a browser-based wishlist can deliver better user experience with less friction. By supporting any online store and preserving the surprise element through anonymous reservations, it tackles pain points that traditional wishlists overlook. This reflects a broader trend where intentional simplicity becomes a competitive differentiator when it directly solves user problems.