Valve Launches Reservation Queue to Protect Steam Controller Buyers From Resellers

Valve's new reservation system directly addresses the hardware scalping problem that has plagued limited releases, ensuring fair access to the Steam Controller at manufacturer's suggested prices. By implementing a 72-hour purchase window and requiring verified Steam account history, the company creates friction against bulk-buying resellers while protecting legitimate customers from inflated prices. This approach offers a potential industry standard for managing scarcity and maintaining consumer trust during product shortages.