TikTok ads are about to get a tad more disruptive

TikTok is introducing several new ad formats including Logo Takeover, which co-brands with TikTok on the app's launch screen, Prime Time, which delivers three sequential ads within a 15-minute window during high-activity periods, and Top Reach, which combines TopView and TopFeed placements for maximum visibility. The company is also expanding its Pulse suite with Pulse Mentions and Pulse Tastemakers tools. Critics note these formats may be more disruptive to users, though TikTok frames them as brands naturally joining conversations.