The Illusion of Progress: How LLMs Embody Modern Enshittification

This article exposes a critical paradox in our AI era: as LLMs become more sophisticated at mimicking human language, we mistake their outputs for intelligence and increasingly believe they possess consciousness. The author argues this phenomenon represents the 'enshittification' of technology—where sophisticated marketing disguises a fundamental degradation of content quality. The piece highlights how our society's embrace of meaningless bullshit, both in human communication and AI training, has created machines perfectly optimized to perpetuate it, raising troubling questions about the future of discourse.