SKT, 에이닷 '구독 캘린더' 서비스 개시…하나증권·CU 협업

SKT is expanding A.'s Subscription Calendar, which proactively delivers personalized brand promotions and schedules without requiring users to search, marking a shift toward AI-driven customer experience. The rollout across finance, retail, and e-commerce (Hanwha Securities, CU, LG, Olive Young) demonstrates how businesses are embedding intelligent agents into daily touchpoints to anticipate customer needs and streamline commerce interactions. This reflects the industry's broader evolution from passive, search-based services to AI systems that seamlessly integrate information and transactions into users' everyday workflows.