SKB, 식품명인협회 MOU…누룩·간장·한과 TV로 판다

SK Broadband's partnership with the food artisan association represents a strategic convergence of media content and e-commerce to revitalize heritage food industries. By leveraging its broadcast platform and regional commerce infrastructure, the company demonstrates how traditional sectors can gain digital market access and reach new audiences through integrated content-commerce models. This approach exemplifies the growing trend of using streaming and digital channels to preserve cultural heritage while creating sustainable economic value for local producers.