‘R&D 5조’ 현대차, 고속도로 '주행보조 플러스' 상용화하나

Hyundai Motor aims to restore credibility in autonomous driving by introducing advanced ADAS technology HDA+ on its Genesis G90 this year, following the failed HDP project. This initiative aligns with the company's 5+ trillion won R&D investment and a 125 trillion won plan through 2030 focused on AI-based autonomous driving. However, compared to Tesla's FSD, HDA+'s limited application scope—restricted to highways only—suggests potential competitive disadvantages in the broader autonomous vehicle market.