KT, '온지기' 2기 파트너스데이 개최

KT's Creator Partners program signals a strategic shift toward customer-centric digital communication, enabling the telco to convey complex AI and telecom services through accessible content created by 100+ creators. This approach strengthens two-way dialogue with customers while gathering direct feedback on pain points, creating a valuable feedback loop for service improvement. By scaling its creator ecosystem, KT is adapting to modern marketing trends where authentic, peer-perspective content outperforms traditional corporate messaging.