KB라이프, 플랫폼 전환 가속…"요양 넘어 생애 설계"

KB Life's transition from traditional insurance to a comprehensive lifespan management platform reflects a strategic pivot to capitalize on rapid aging demographics and consolidating elderly care. By integrating digital services, offline consultations, AI-powered healthcare monitoring, and financial planning tools, the company is positioning itself as a holistic service provider for seniors beyond insurance payouts. This trend signals broader industry movement toward convergence of insurance, fintech, and healthcare to address complete retirement and elderly care needs.