The New SEO Gold Rush: How Companies Are Gaming AI Search Results

As AI-powered search tools like Google Gemini become primary discovery channels, companies are exploiting them with self-serving "best of" lists designed to rank their own products first—shifting traditional SEO tactics to target AI instead. This evolution threatens user trust and forces AI providers to confront a critical vulnerability: their algorithms can be manipulated just as easily as search engines. The practice signals that content manipulation will perpetually adapt to whatever technology powers discovery.