Bombarding gamblers with offers greatly increases betting and gambling harm

A study by Central Queensland University and the University of Bristol found that gamblers who opted out of direct marketing placed 23% fewer bets, spent 39% less, and reported 67% fewer short-term gambling harms. Published in Addiction, it is the first to demonstrate a causal link between gambling marketing exposure and increased harm in a real-world setting, strengthening the case for tighter regulations.