ended4월 2일· 1 sources
Making Dating Harder Works: How Sonder Bets on Friction
소더(Sonder), '불편함'으로 데이팅을 혁신하다
Why it matters
Dating apps' drive to lower barriers to entry has paradoxically created profile fatigue, low authenticity, and user burnout. Sonder reverses this with deliberately complex signup, unstructured visual profiles, and offline community events. The strategy signals a market shift toward authentic connections and quality over infinite choice.
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Growth
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Sonderauthenticityfriction designin-person eventsprofile curation