‘3억6267만원’ 레인지로버 SV 블랙 2열 타보니[카미경]

JLR Korea's introduction of Range Rover SV Black signals the intensifying competition in the ultra-premium vehicle segment through personalized luxury features. The world's first sensory floor technology that applies haptic feedback not just to seats but also floor mats, combined with second-row amenities like a 13.1-inch display and refrigerator, sets a new standard for experiential luxury in automobiles. The launch of Korea's first SV Bespoke Studio demonstrates a strategic shift toward customer-centric design customization, reflecting how premium brands are differentiating through sensory and personalized experiences.