삼성전자, '갤럭시S26 패밀리 페스타' 진행…구매 혜택 확대

Samsung's Galaxy S26 campaign exemplifies the shift from transactional to experiential marketing in competitive smartphone markets. By partnering with popular games and creating limited-time popup experiences, Samsung targets younger consumers with immersive brand engagement beyond traditional purchase incentives, reflecting how hardware manufacturers now leverage entertainment partnerships to drive sales.