방시혁의 '멀티 홈·멀티 장르' 전략…하이브, 매출 73% 해외서 벌었다

HYBE achieves a critical inflection point in global dominance by generating 73% of its revenue internationally, with North America emerging as a strategic growth engine. The company's 'multi-home, multi-genre' strategy—which replicates K-pop production systems in key markets while developing local talent—is fundamentally reshaping the entertainment industry's global structure. With BTS's comeback tour expected to rival Taylor Swift's Eras Tour in revenue, HYBE is positioned to accelerate market penetration across the US, Japan, Latin America, and India.