기아, 관세 타격 불구 ‘연간 영업익 10.2조’ 목표 유지

Kia's Q1 operating profit decline (26.7%) with ~75% attributable to US tariffs demonstrates trade policy's significant impact on automakers, yet improving quarterly margins (5.1% to 7.0%) and expanded EV/hybrid offerings reveal adaptive strategies. The company's diversified geographic sales and supply chain investments highlight industry-wide efforts to mitigate tariff risks. This reflects a critical transition where OEMs balance short-term profitability pressures with long-term investments in electrification and software-defined vehicles.