금호타이어, 프리미엄 SUV 타이어 '크루젠 GT pro' 출시 이벤트

Kumho Tire is pursuing premium positioning and digital-first customer engagement through Cruzen GT Pro and its TIREPRO+ subscription platform, strategically addressing the dual trends of vehicle electrification and consumer demand for convenience-based ownership models. This integrated approach to product and service innovation demonstrates how traditional automotive suppliers are transforming their business models to compete in both legacy ICE and emerging EV markets. The shift toward subscription-based services and digital platforms signals a broader industry transition toward outcome-based revenue streams.