'효율 BYD·고성능 토요타'…PHEV 시장 반등 노린다

Korea's PHEV market is contracting (down 24.6%) as EV sales surge 176%, but Toyota and BYD are launching differentiated strategies to reverse the trend: Toyota's RAV4 PHEV targets performance-seekers with 329PS and 77km electric range, while BYD's DM-i addresses charging-anxious consumers prioritizing efficiency. This reveals a meaningful market gap—consumers wanting EV benefits without heavy reliance on charging infrastructure—that could redefine PHEV's role in Korea's automotive transition.