화웨이, AI 비서 셀리아 고도화…中 애플 견제

Huawei is advancing its AI assistant Celia to strengthen its position in China's premium smartphone market, competing directly with Apple and Samsung. The expansion into agent-type AI services, exemplified by Celia Claw, represents a shift from simple voice assistance to autonomous task handling and complex operations. This strategic move comes after Huawei reclaimed the top market share position in China, but faces intense competition in the premium segment where Apple still leads.