현대차 “전기차 캐즘 종료”…판매 전략 강화 의지

Hyundai's acknowledgment of the end of the EV adoption chasm in South Korea marks a critical inflection point, but the company faces intensifying competition from Tesla and BYD that threatens its domestic market leadership. Tesla's sales surged 445% year-over-year, surpassing Hyundai's EV volume and establishing pricing and feature benchmarks that Korean automakers must match. This competitive pressure signals that Hyundai must accelerate product innovation and aggressive pricing strategies to regain market position in an increasingly crowded global EV landscape.