ended5월 12일· 1 sources
한화손해보험, 1Q 신계약CSM 3024억…여성·시니어 '텃밭' 다지기
Why it matters
Hanwha General Insurance is demonstrating a successful niche-market strategy by focusing on specialized products for women and seniors, leading to record-breaking growth in Contract Service Margin (CSM). This approach reflects a broader industry shift toward high-value protection products to secure sustainable profitability under the current regulatory landscape.
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Hanwha General InsuranceContract Service MarginSignature Women's Health InsuranceK-ICSNiche Market StrategyUnderwriting