한·일 정상회담으로 안동 뜬다…일본 여행사 특별상품 5월 출시

The diplomatic warming between South Korea and Japan is driving a strategic push for regional tourism, utilizing data-driven marketing across major OTAs like Rakuten Travel and Expedia. This initiative highlights a shift towards high-value, niche cultural experiences to diversify the inbound travel market and boost local economies through digital platform collaboration.