하나금융 10년의 꿈 '청라 시대'…9월 마지막 퍼즐 맞춘다

Hana Financial Group's upcoming headquarters relocation to Cheongna marks a significant departure from the traditional Seoul-centric banking model by consolidating data, strategy, and talent into a unified mega-hub. This physical centralization is strategically designed to accelerate affiliate synergy and drive Digital Transformation, specifically enhancing AI and data-driven financial services. Ultimately, this structural evolution under Chairman Ham's second term signals a strong commitment to reinforcing long-term competitiveness and maximizing shareholder value.