포화된 IPTV 시장…1분기 3사 가입자 0.8% 증가

South Korea's IPTV market has reached saturation with Q1 subscriber growth dropping to just 0.8%, forcing telecommunications operators to shift from subscriber acquisition to revenue optimization strategies. Rather than competing on subscriber numbers, carriers are now diversifying through premium tiers, OTT distribution, and commerce integration to increase average revenue per user. This marks a critical transition point where ARPU and service quality will increasingly determine competitive positioning over raw subscriber growth.