[포토] 북중미월드컵 개막... 팝업에서 몸 풀고 응원하자

AI-powered experiential marketing is becoming a key strategy for brands to engage consumers during major sporting events. The integration of robot drawing technology with FIFA World Cup activations demonstrates how AI can enhance customer interactions and create memorable brand experiences. This trend reflects the growing adoption of AI in consumer-facing applications beyond traditional tech sectors.