[포토] 북중미월드컵 개막... 팝업에서 몸 풀고 응원하자

The integration of AI-powered interactive experiences into World Cup-related popup stores signals the mainstream adoption of AI technology in consumer-facing entertainment. This trend demonstrates how major sporting events have become key platforms for brands to introduce accessible, hands-on AI applications to mass audiences. The convergence of sports marketing and experiential AI reflects a broader shift toward interactive, technology-enhanced consumer engagement.