포켓몬 30주년 들썩... 뚝섬 5000명 '포켓몬 런' 흥행, 성수는 인파 폭주로 중단

The massive success and safety-related suspension of Pokémon 30th-anniversary events in Seoul highlight the overwhelming power of global IPs to drive offline engagement and experiential marketing. This trend underscores the critical need for advanced crowd management strategies and the effectiveness of cross-industry collaborations between tech giants like Samsung Electronics and SK Telecom to reach diverse demographics.