펍지 성수, 2026 서울국제정원박람회 연계 '캐릭터 팝업정원' 운영

PUBG is expanding its brand presence beyond gaming into immersive physical spaces, demonstrating a strategic shift toward experiential marketing that combines game IP with cultural events. By integrating AR/AI technologies, interactive programs, and gamified elements with natural environments, Pubg Seongsu reaches diverse demographics and strengthens brand loyalty through participation-focused experiences. This model of offline IP activation reflects broader industry trends in blending digital and physical consumer touchpoints.