펄어비스 붉은사막, 게임플레이 영상 콘테스트 '비욘드 디 어비스' 진행

Pearl Abyss is leveraging user-generated content contests to deepen community engagement and extend Red Desert's lifecycle. By incentivizing players to create and share gameplay videos with substantial rewards, the company transforms passive users into active creators, strengthening community investment and organic promotion. This strategy demonstrates a shift toward community-driven content as a sustainable growth mechanism for live service games.