판매 꺾인 제네시스, '하이브리드·마그마' 반등 노린다

Genesis is pivoting from its 2030 all-electric-only commitment by introducing hybrid models and launching the GV90 high-performance SUV, reflecting broader automotive industry challenges with pure EV adoption timelines amid declining sales. The brand's Le Mans 24H racing program strategically builds performance credentials while generating critical development insights for future premium vehicles. This recalibration demonstrates how even committed automakers must balance environmental goals with market realities, signaling a fundamental shift in the industry's electrification strategy.