파이어폭스, ‘프로젝트 노바’로 6년 만에 전면 개편…AI·프라이버시·커스터마이징 동시 공략

Firefox launches Project Nova, its first UI redesign in 6 years, to reverse declining adoption (3.45% market share in US) by uniquely balancing AI integration with privacy and deep customization—users can choose their own LLM, toggle any AI feature, and customize interface details. Unlike Chrome-based competitors, this Gecko engine advantage positions Firefox as the user-centric choice in an AI-saturated browser market. Mozilla's real challenge isn't product quality but storytelling: convincing users that Firefox is worth switching back to.