팀 쿡 마지막 WWDC 개막 임박…애플 AI 전략 시험대

Apple's WWDC this week marks a pivotal moment for Apple's AI strategy, with the redesigned Siri serving as the ultimate test of whether the company can deliver on its long-promised AI capabilities and remain competitive in an AI-dominated market. By combining Google's Gemini technology with privacy-first, device-integrated AI, Apple is betting that its hardware ecosystem and user base will allow it to differentiate from competitors who've invested heavily in proprietary AI infrastructure. The event will reveal whether Apple's partnership-based approach can match the AI ambitions that have eluded the company under Tim Cook's leadership.