태광그룹, 티알엔-티캐스트 합병 추진…“미디어·커머스 시너지”

The TRN-T-Cast merger signals a critical industry shift as Korean broadcasters consolidate to adapt to the rapidly transforming OTT-dominated media landscape. By integrating content production with e-commerce through the Shopping N.T platform, the group seeks to create new revenue streams and operational synergies in the converging media-commerce ecosystem. This strategic consolidation exemplifies the broader industry trend of combining content and commerce capabilities to remain competitive in the increasingly fragmented digital media market.