크래프톤, 배틀그라운드에 신규 협동모드 '페이데이' 추가

Battlegrounds' new Payday PvE collaboration introduces class-based cooperative gameplay, diversifying beyond its core battle royale experience and tapping into the heist-game audience. This cross-IP partnership reflects the gaming industry's trend of blending multiple genres to sustain player engagement while expanding potential audiences. Limited-time events like this have become essential retention mechanisms in live-service games, leveraging seasonal urgency to drive recurring player activity.